“My sister-in-law made this once and I couldn’t stop eating it. I was out of control. If I make it, it will be gone in no time, so I don’t dare. There is just something so good about this!”
That sentence is another example of social media food hype / emotional clickbait. It doesn’t actually tell you what the food is or provide any real information. 🍰 What’s going on in posts like this They’re usually designed to: create curiosity (“What is this amazing recipe?”) trigger cravings (“I couldn’t stop eating it”) push engagement …










